February 14, a press conference on the 4th Hainan International Brand Expo, co-sponsored by the Hainan Provincial Department of Commerce, the Sanya Municipal People’s Government, the Foreign Trade Development Bureau of the Ministry of Commerce, and the Hainan Provincial Council for the Promotion of International Trade, was held in Haikou, officially announcing that the 4th Hainan International Brand Expo will be held from March 22nd to March 24th at the Sanya Bay Mangrove International Conference Center in Sanya.
Announced at the conference, the theme of the exhibition will be “Sharing a New Starting Point for Free Trade”. It is expected to be a grand event celebrating the 70th anniversary of the founding of New China. It is also seen as an important step for Hainan to promote its comprehensive deepening of reform and opening up. The exhibition will summarize the successful experiences of the first three Hainan International Tourism Trade Fairs, take full advantage of Hainan’s importance as a strategic fulcrum of the 21st Century Maritime Silk Road and explore new ideas for the transformation and upgrading of Hainan’s convention and exhibition industry under the new circumstances.
According to the idea of “three effects” and “four modernisations”, the exhibition will focus on “efficiency, benefits and effectiveness”, and improve the levels of “specialisation, marketisation, internationalisation and information” of the exhibition, as well as focusing on brands and the overall goal of developing an international tourism consumption center.
The exhibition will last for three days and the exhibition area will be about 20,000 square meters. There will be three major exhibition areas: a duty-free exhibition area, national and urban exhibition area and an enterprise exhibition area. The exhibits will focus on two major areas of tourism and consumption, focusing mainly on international and Chinese first-class commodities and service brands, including special tourism resources and tourism products, health care, food and beverage, apparel, jewelry, consumer electronics, hotel goods, brand planning and service agencies in order to create a large exhibition of world brands.
The exhibition, it’s reported, will also showcase 24 long-standing brands in Hainan for the first time, further demonstrating the new vitality of the Hainan Free Trade Zone and the construction of free trade ports with Chinese characteristics.
During the exhibition, there will be an opening ceremony, International Duty Free Commodities Exhibition and Procurement Conference, Global Featured Brands Annual Release Show, Global Brands Annual Joint Promotion, Night of Global Brand Stars, a Special Exhibition of Global Brands Resources, and the Hainan Annual Brand Investment Promotion Conference as well as other exciting activities.
It’s reported that the exhibition not only invited major media organisations from 10 ASEAN countries to cover the event, but also invited mainstream media from both inside and outside the province to work together, through the integration of television, radio and other networks to raise awareness of the exhibition, enhance the value of the show and promote it both at home and abroad so that exhibitors and buyers can share new markets and new opportunities in the context of Hainan’s free trade Zone.
It is understood that this year’s Hainan International Brand Expo is attracting investment from both home and abroad. Countries and regions at present include, Thailand, Malaysia, Vietnam, South Korea, Hong Kong, Beijing, Hubei, Shaanxi, Guizhou, Shenzhen. China Food Group, China Exemption Group and other Central enterprises have signed up for the exhibition.