Haikou Tourism / Hospitality Mission Hills Haikou

Mission Hills Group — Company Profile

Mission Hills Group, headquartered in Hong Kong, is one of Asia's foremost developers of leisure and lifestyle destinations. Founded by Dr. Chu Shu-hao and chaired by Dr. David Chu, a member of the National Committee of the Chinese People's Political Consultative Conference, the group has spent more than three decades transforming underutilised land into internationally recognised resort communities.

The group's flagship property, Mission Hills Shenzhen-Dongguan, occupies nearly 20 square kilometres on the border of two of China's most dynamic cities. Home to multiple championship golf courses drawing on five continental design traditions, it has grown into one of the world's most comprehensive leisure destinations, hosting over 100 international tournaments and major events in golf, tennis, snooker and cycling, alongside high-profile gatherings including APEC preparatory meetings and the inaugural Straits Exchange Foundation sports exchange. The resort holds China's highest tourism designation (5A) and has twice been awarded the Golf Environment Organization's top prize — sometimes called the "Green Oscar" — as well as the International Association of Golf Tour Operators' Global Best Golf Tourism Resort title.

In 2007, Mission Hills crossed the Qiongzhou Strait and committed more than ¥40 billion to the Yangshan lava field southwest of Haikou — a landscape shaped by volcanic eruptions ten thousand years ago. What was once bare rock is now the Mission Hills Haikou Resort, built around four world-record-scale attractions: the world's largest volcanic rock public golf course, the world's largest volcanic hot spring, the world's largest single-building photography studio, and the world's largest NBA Basketball Park flagship venue.

Anchoring the resort's cultural offer is the Mission Hills Fengxiaogang Movie Town, a film-themed tourism destination developed in partnership with Huayi Brothers and renowned Chinese director Feng Xiaogang. The resort also hosts the China Football (Southern) Training Base — formally designated by the General Administration of Sport and the Chinese Football Association — alongside two full K-12 schools, a resort township, and a full suite of hospitality, healthcare, retail and conference facilities.

Mission Hills has hosted some of golf's most significant moments in China: the 1995 World Cup of Golf (China's first), Tiger Woods' inaugural China visit in 2001, multiple subsequent World Cup editions, and the 2012 WGC-HSBC Champions. In 2025, the Haikou resort hosted a DP World Tour event — the Hainan Golf Elite Championship — marking the group's continued role in bringing elite international competition to the island.

Beyond sport, Mission Hills has contributed nearly ¥600 million to social, cultural and charitable causes across its 30-plus years of operation, supporting over 200 initiatives in sport, education and community welfare.

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