The Communication and Image Manager will be responsible for overseeing engagement with a wide range of external and internal stakeholders across corporate, brand and internal activities. The successful candidate will be a skilled communicator, have a strong network amongst top tier media, be a caring people leader and collaborate effectively across functions in China and globally.

MAIN RESPONSIBILITIES

• Develop and implement locally Communications & PR strategies in line with the Global brand directions, capturing both traditional and online/social media platform to ensure a full activation of all channels to deliver greater impact locally.
• Interface to the Communication & Image Department of our company headquarters in Italy as well as close cooperation with the brand managers in China.
• Analyse and report continuously the Chinese market and competitor’s brand strategies to find the best solution to activate communication plan in line with the vision of the company in the market and worldwide.
• Leverage strong media network and relationships to maximize brand exposure creating connection with different key contacts (celebrities, manager, media, suppliers and partners in the market).
• Managing ambassador’s plans, celebrities and KOL shooting and project based collaboration in the market to grant the exposure of the brand on communication channels.
• Implementation of brand-specific and KPI-based campaigns from planning to implementation, in line with our international communication strategy.
• Ensuring good cooperation with influencers, the press and organizing the shoots with models/ambassadors of the brands. Plan & conduct media event and press trips and events internationally and locally.
• Manage social accounts and content development/promotional calendar align with marketing timeline, commercial and e-com activities Develop all the necessary marketing materials related to socials media channels and e-commerce in stores.
• Creation of presentations and data-based planning documents for the development and subsequent operational implementation of innovative and relevant content
• Represent the Calzedonia Group in appropriate industry, media and public forums. Maintaining and establishing contacts with relevant media and press representatives.
• Effectively manage agencies, ongoing evaluation and, if necessary, renegotiation of contracts with cooperation partners.
• Optimize communication flow between internal departments and provide them with appropriate communications materials to support their needs.
• All administrative activities related to this position.

SKILLS AND REQUIREMENTS

• Working experience in fashion or retail companies and/or social media agencies and/or press offices and/or communication/advertising agencies.
• Strong written and verbal communicator with outstanding written and spoken English.
• Passionate of fashion world and fashion trends.
• Have strong understanding of the China marketing/communication landscape as well as the capability to understand international DNA.
• Have in-depth knowledge in relevant experience in dealing with Communication and/or PR and/or Social and/or channels and/or media.
• Comfortable working in an environment where openness, optimistic, pragmatic, organized, accountability and collaboration is critical to success.
• Strong interpersonal communication and negotiation skills, ability to work/lead team and meeting deadlines;
• Confident providing counsel to executives.

Company introduction

Calzedonia was founded in 1986 close to Verona, Italy, with the aim of creating a new way of selling hosiery and beachwear to women, men and children through a sales network of franchise stores. Calzedonia later broadened its repertoire to include the lingerie market with Intimissimi and Tezenis. Falconeri knitwear has been added to its range, as well as Atelier Emé haute-couture bridal gowns and party dresses, Signorvino wine stores, Intimissimi Uomo, created exclusively for men and Antonio Marras, an exclusive and creative fashion house. The success of the Calzedonia Group is the result of a number of factors: the wide variety of its products, the particular attention paid to trends and an unbeatable quality-price ratio. The results are a reflection of a highly dynamic company, which is now more than ever oriented towards a global market.